Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Howbout Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this app for years and it was perfect for me. I tracked every event on this app and color coded every single thing! I used it every day and recommend it to all my friends. And I loved how it was always taking new ways to improve the app and never pressured me to spend the money on it since I can’t. I loved my perfectly color coded calendar. Just today I went into my app to see everything uncolored. Come to find out they made a new update where I can only used a few colors any more and every plan has to sort into one of 5 categories. I have more than 5 categories of plans and with my busy schedule I loved seeing everything laid out specifically by using MORE than 5 colors. If you want to make a custom category (which would be great for me) and another color, you have to pay. This is ridiculous and it’s ruined my schedule I spent so many days perfecting so it worked for me. It may sound stupid but I’m very upset about this I’m even debating switching to another app or getting a paper planner because I refuse to be forced to pay for another subscription just to have a nicely color coded calendar. I’ve just had this app for so long I don’t even know how I will go about without it but if this doesn’t change soon enough I will find something else. I thought this app was different but this is just another money grab. Thanks a lot.
I would put a five but there’s some things this app needs work on. Love it but wish it just had more options. Okay cus this feature is starting to get me really mad. I’m going to explain this as best as I can. When you click on a date then click on a time let’s use an example 4pm you can create a note on how long it will be and what it is right? Let’s say you put the time first before you put in the tittle , let’s say 4pm-8pm right? then you go click the color blue then click a tittle and type in work but by doing that it automatically goes to a color then it changed your time since it was originally 4:00pm - 8:00pm now it’s 4:00pm-8:30pm. Now when that starts doing that it makes me furious cus I be quick with my notes and sometimes don’t double check CUS I ALREADY SET THE DANG TIME. Why do I need to change it again? it genuinely makes this so much harder now I have to look back at all my notes to make sure it didn’t change the times on it. It Unfortunately made me late to work thinking I had the TIME right. But no it for some reason added 30 mins on the time I already set.
I’ve been using this for over a year now and it’s been great. There are always updates that are helpful. I LOOOOVVVVEEEEE using GIFS !!!!!!! I can’t express this enough. It is so fun. Such an amazing way to express plans. I like that it can connect the iphone calendar app because then I can automatically see any events from my sister. We use it so i can see when she is working. I also share with my friends to see when they are free. I like that I can see multiple people’s plans at the same time with different colors. There’s always something new coming out— like the summer wrapped?? Hilarious. Love love love this app. Only thing i wish is that I’d be able to log in on my ipad and my iphone at the same time. It disconnects when I log in on my ipad or different device, which isn’t a crazy big deal but still. Love this app. Super helpful. 5/5
The shared calendar for friends, couples, and family This is the app you’ve seen all over TikTok. 10M downloads, 200M+ plans made, and 1B+ views acro...
| Name | Price | Type |
|---|---|---|
| Howbout+ Monthly | $3.99 | Monthly |
| Howbout+ Monthly | $3.99 | Monthly |
| Howbout+ Annual | $39.99 | Yearly |
| Howbout+ Annual | $39.99 | Yearly |