Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Houston NFL Holdings, LP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The most exciting team in the NFL also has a great app. Linking Ticketmaster always works flawlessly which makes Gameday more enjoyable. So many cool features are built in and they all work great.
I haven’t been able to use the app for months now. When I open the app, the screen is white out and it tells me unable to open. Very frustrating!
App is great. It has all the info you need regarding the Texans and you can knock it out in one sitting without going Google-crazy. My only suggestion is adding a 10 second fast-forward and rewind to the Texans All Access podcast. It is very difficult to manually adjust the time a couple of seconds on a 90 minute clip
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