Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playstate Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is fun and I do like playing it when I just need something quick to do, but the game mechanics don’t make sense and feel unfinished, the leaf thing I have no idea what it does because I haven’t survived long enough to fill the meter, and you can only pick up leaves if you just hit them and don’t slam, which may be on purpose but it’s not explained to the player, it is possible to jump inside pillars and travel a decent distance doing so which definitely does not seem intentional, the game feels like a school project for a game design / computer class, it is good but it could use some polish
This is a great game! I just got it so I don’t know if you unlock them or what. But you have to buy the characters. Like I said, I just got it. And I don’t know if you unlock them once you get to a certain level or something. But if you do have to buy them, I don’t think it’s the best thing to do. But good job making the game though!
“At the end of the day developers need to make money and [selling characters] is one way to do that.” - Publisher in regards in having only the ability to purchase new cheaters This statement peeved me as a developer and shows a blatant disconnect from users. You know that you are able to generate value and income by not directly monetizing all features right? That building an ecosystem where users enjoy your game and share with their friends you gain a larger pool of uses willing to spend money, right? That by monetizing everything actually decreases the pool of uses that will spend money on your game? By this account you’ll need to cash in on the small pool of uses investing in you and raise in game prices. Besides the blatant disconnect the publisher here has, this game is alright. Not ground breaking (well I guess it sorta is 😉), cute graphics, and so on. Not going to change the world with this game but has solidified what this publisher thinks of their users and what fruit their future projects will bear.
Hoppy Towers is a minimalistic one tap game. Time your jumps up and your dashes down so that you merrily hop your way from one tower to the next. Be...
| Name | Price | Type |
|---|---|---|
| Unlock Fox Character | $0.99 | One-time |
| Unlock Bird Character | $0.99 | One-time |
| Unlocks Fish Character | $0.99 | One-time |
| Unlock Dino Character | $0.99 | One-time |
| Unlock Croco Character | $0.99 | One-time |
| Premium | $2.99 | One-time |