Hooked on Phonics Learning

Hooked on Phonics · iOS

Hooked on Phonics Learning

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Hooked on Phonics Learning screenshot 1Hooked on Phonics Learning screenshot 2Hooked on Phonics Learning screenshot 3Hooked on Phonics Learning screenshot 4Hooked on Phonics Learning screenshot 5Hooked on Phonics Learning screenshot 6Hooked on Phonics Learning screenshot 7Hooked on Phonics Learning screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Hooked on Phonics Learning Make?

Monthly Revenue
$300.0K
Annualized estimate
$3.6M
Per Download
$15.00

Platform Performance

🍎iOS
Revenue
$300.0K
Downloads
20.0K
Rating
4.5 ★(17,983)

Rating Distribution

4.5
★★★★☆
17,983 reviews
5
6%
4
2%
3
4%
2
9%
1
78%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB

Rankings

Category Rank
#73
Reviews (3)▼
★★★★☆Masters Degree in Instruction10/22/2023
Good tool - some flaws with design

Overall, the Hooked On Phonics app is a really good tool for emergent readers and also pre-readers. My son gets good use out of this app and it does provide adequate feedback where your child will likely need to revisit based off of how well they do on the games. That being said, one of the issues that I believe is problematic for the learning skills of an emergent reader, is the fact that visually you cannot differentiate between a capital I and a lowercase L within this software. Establish readers don’t have difficulty with this because they’re able to gather the context clues surrounding the word to be able to interpret the information in front of them. An emergent reader is still building the decoding skills, and therefore can’t tell the difference between the two letters. It would be beneficial if software developers would adjust this, so that emergent readers did not have the confusion of trying to pronounce words with I’s that look like L’s and the readers wouldn’t be faced with the challenge of trying to pronounce words that do not exist within the English language.

★★★★★Jennie*o110/30/2020
Highly recommend!

I am well aware of how kids are being taught to read in schools... and it’s all WRONG (listen to the ‘EDUCATE’ podcast, and you will see just how bad it really is!) Anyways, when my son was about 16 months I introduced him to Hooked on Phonics. This. Changed. Everything. By 19 months he could recite his ABC’s. By 21 months he would rearrange the fridge magnets with the entire alphabet. By 24 months he would SPELL things to me like when he wanted water, he would literally SPELL out ‘W-A-T-E-R’ as well as other things like ‘ I LOVE YOU’. Today, he is now 3.5yrs old, my child is reading level 5 books. There is not a single word that he cannot decipher. He isn’t just reading, he is actually COMPREHENDING the text. I encourage parents to use HOOKED ON PHONICS. It is also critical to understand how schools are teaching kids to read (see podcast ‘EDUCATE’ on NPR.. it is an award winning podcast,) & to look at the actual SCIENCE behind how children are learning to read. Hooked on Phonics is absolutely vital in a child’s journey to becoming a good reader. I cannot express to parents just how important it is to teach your child PHONICS first and foremost. I suppose you don’t need to take my word for it, just see the science for yourself!!

★★★★★jamiemclev8/11/2020
We have a reader!!

We have so enjoyed watching our now almost-5 year old son become a reader during quarantine using only this App and the related practice packs mailed to us. He went from reading words like ‘cat’ and ‘mat’ in March to reading full stories from our shelf, and he is loving the freedom it gives him to explore books in a new way. We have used the program inconsistently over the last 5 months depending on our family’s bandwidth, but it has been easy to move at our own pace and review areas where my son was not quite confident by revisiting sections of the App. He loves the songs (and so does his little bro), and they like the silly animals and their antics, particularly the rhino on the bulldozer and the strange but funny meerkat. There was a period where we saw problems with the App loading, and we reached out to customer service and they told us the developer team was working on it. This most recent update fixed any issues we were having and all seems to be in order. We can’t wait to finish the program as we start homeschooling more officially in September! We’re on the beginning of first grade now, so it won’t be long!

Version History (98)▼
7.3.047/7/2026
7.3.031/26/2026
7.3.0211/24/2025
7.3.0110/28/2025
7.3.0010/1/2025
7.2.119/3/2025
7.2.108/21/2025
7.2.097/21/2025
7.2.087/8/2025
7.2.076/6/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇪🇪 Estonia🇱🇻 Latvia🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Turn screen time into learning time! Hooked on Phonics has been trusted by parents for over 35 years to provide engaging, educational content for kids...

iOS App ID
588868907
Content Rating
4+
Min OS
15.0
Size
626.8 MB
In-App Purchases
Yes
Publisher
Hooked on Phonics
US

In-App Purchases (10)

NamePriceType
Hooked on Phonics (Monthly)$6.99Monthly
1 month 7.99$7.99Monthly
Hooked on Phonics (Monthly)$7.99Monthly
Monthly $7.99$7.99Monthly
Monthly $12.99$12.99Monthly
Monthly $12.99$12.99Monthly
Monthly $14.99$14.99Monthly
Semi-Annual $29.99$29.99Semi-Annual
Annual $49.99$49.99Yearly
Annual $79.99$79.99Yearly