Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hobby Lobby Stores, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hobby Lobby is frikin awesome and it’s sooo fun to go to in person. The website and or app on the other hand is so bad. It’s like it was all just thrown together and everything is so oddly placed and buggy. And it’s been this way for years. I literally wonder if the creators of it have actually tested their product as if they were a customer. Whether you’re trying to find something specific or you just want to hop on the app and browse like you’re in stores, it’s just a mess. It doesn’t make sense how a store can be so perfect, but the website/app fails to be anything remotely close to what you’d expect or to the store itself. Every time I get on the app I get off in 2-5 minutes because it’s just a mess. I feel like I’m on a poorly executed foreign website. For example, Victoria’s Secret or Bath And Body Works websites have everything organized and right where you need everything to be. I’m 22 and I feel 82 trying to navigate this. I’m only writing a paragraph because I love Hobby Lobby and if the website was organized and more efficient, I’d love to shop it online. And just because I’d shop online doesn’t mean I’d stop shopping in person.
One of the employees there that goes by the name Pickle(which I found hilarious and original by the way) was unlike any of the other staff I saw working there. Before she came along I either couldn’t get any help at all or all I got was “ Oh it’s in floral ” which considering it was my first time there and already being overwhelmed was very irritating and unhelpful to say the least. So while aimlessly trying to figure out where floral even was I ran into pickle. She immediately picked up on my anxiety and said “don’t worry I’ll help you, I know this is a huge store and it can be a lot but we’ll get it all figured out I promise” which immediately began to ease the anxiety I was having. Pickle on the other hand personally took me over to the section and made sure I got everything I needed. She was very positive and inviting and to be honest she most definitely goes above and beyond for the customers. I would’ve never went back to that store if it wasn’t for her. Hobby lobby needs more employees like her.
First of all when you click in somthing its very blurry its not me i know its not me sooo its a bug i don't really think hobby lobby are app people cause i absolutely love hobby lobby but i don't have one near me cause im in a low life place cause i JUST HAD TO MOVE CAUSE THERE IS “ MORE LAND“ naw i hate it here what is wrong with where i used to live it had a dicks a hobby lobby witch i love btw a chick-fill-a and an actual SCHOOL but i ldk well sorry if my review was to much about my life but love your store and maybe just try to fix the bug that makes it blurry also if my review sounded like child wrote it im not a child im 20 people k bye and im not a phone addict bye love your app not so much but dowhat you want don't let people like me judge you. P.s where is my acount on here don't tell me there isn't one ok ʕ•ᴥ•ʔ
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