Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elspeth Brotherton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love highland yoga but this app needs a lot of work. It redirects you to the website when you try to sign up for a new class and the video library doesn’t have any sort of video content beyond 30 second clips. The app would be worth it if you could easily signup/cancel classes and view your schedule for the week. It would also be helpful if they had 10-20 min mini session videos for when you can’t make a class. Lastly, I could be wrong but I don’t see a way to log into my account through the app. If they could incorporate some of these things I think the app would be a really useful tool.
An app just for Highland Yoga students--Book classes, connect with community, and enjoy free yoga and meditation resources through Highland Yoga's app...