Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Highlights for Children, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good WHEN YOU WANT IT. My kids got older and no longer use the app. I don’t want to pay a monthly charge, but there is no way to cancel payment. I have reached out via email through their app support and customer support emails numerous with no response. This isn’t just a lack of transparency when signing up, it seems like straight dishonesty. As parents, we try and find safe and educational ways to keep our kids entertained and then run across this type of “business” that is obviously out to make a dollar with no concern for anything but their bottom line. Please, just out of principle, do not purchase this app.
I purchased this app because my granddaughters love highlights. They will often use it whenever they use my ipad. The draw back is that If you cancel the subscription, you will loose access to all the paid puzzles. Many of the puzzles were never used on my app. Now if they play it, there are only 2 puzzles. I decided to cancel the subscription after a year because there were too many unused puzzles, and I thought I would still have access to the ones I paid for during the subscription. I assumed that I just would not receive any new ones. Wrong. I lost them all. Not worth the subscription if you will loose the ones you paid to play.
So far so good for my 2 year old. She is a bit young to do some of these on her own but we play together and she is getting the hang of it. My concern is that there are only 5 types of games. This will get boring quickly. I get it, new games are uploaded weekly, but I don’t see how this justifies paying a monthly subscription; they’re just the same old types of games. We are hanging in there for now. She seems to be really enjoying the games.
**Named Best Mobile Game of 2017 by Best Mobile App Awards** For over 70 years, Highlights has been creating puzzling fun that stimulates young minds...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $1.99 | Monthly |
| Monthly Subscription | $2.99 | Monthly |
| Monthly Subscription | $2.99 | Monthly |
| Monthly Subscription | $3.99 | Monthly |