Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HeSeL Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app because it supposedly allows you to view DICOM files that you install yourself (ie not through someone else's server). But upon launching it first asks you to register your device and then requires a phone number. Sounds like a scam to me; I stopped and immediately deleted the app. You don’t need me phone number for me to view my private files.
HeSeL reader is a PHR called PoHR (person-owned health record) solution which allows users to store and organize their personal health records in the...