Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tim Preuss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been having head aches for 4 weeks and my doctor said I should get an app to track them this works
I believe I was just charged for the app when it didn’t show any price to “get”. Not enough functionality to it to pay for it
The app works pretty well, nice options for entering meds, pain scale, effectiveness of medications, and when the headache occurred; however, all of this is undercut by the app not being free as advertised. After five headache entries, you are prompted to download the "FULL" app from the store... Otherwise known as the $3.99 version. Misleading and unethical advertising. Thumbs down.
Whether man, woman or child - everyone has headaches sometimes. The main reason is usually stress which is the cause or feeling tense and not moving...