Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NSW Rural Fire Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update app please
Every other app I can think of that posts notifications along with a badge on the app icon CLEARS the badge on app launch. I can't think of any other example where the user is put to the trouble of (1) launch the app, (2) tap "My notifications" before the silly thing deigns to clear the badge. Why can't you adopt best practice???!!! Also, I'm getting very tired of this pattern: receive a notification, tap the notification, the app opens, the app chucks up a "no network connection" alert, I dismiss the alert, the app shows me the map containing the event location. So, what you're asking me to believe is the iPad disconnected from Wifi in between the time it received the notification and launched the app. Well, (a) other apps running on the iPad, (b) the connection log on the Wifi mesh hubs and (c) the logs on the FTTP-connected router all beg to differ. This is just a crappy implementation which you need to fix.
I think this app provides an excellent service to people living in, or travelling to, bushfire prone areas. However, living in an area that is currently threatened by bushfires, I have a major suggestion that would help improve the service a lot. The update frequency has been good as the fires developed over the last few days, but the information given on each report has been exactly the same for each threat level even though the fire has clearly grown and moved substantially in that time period. If you are going to provide people with this sort of information they are going to want to be able to rely on its accuracy. The information given (locations and size of the fires burning) should be as accurate as possible to allow people to visually understand the level of threat posed to them so they can make informed decisions about evacuation. I think the RFS are doing an amazing job on all fronts in trying to contain the catastrophe we are currently experiencing, this is simply a tiny bit of constructive criticism that could help save more lives and homes in the future.
Hazards Near Me NSW serves as your authentic and reliable gateway to emergency updates in New South Wales, Australia. The app shows information sourc...