Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NSW Rural Fire Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app needs to specify that it's only Australia, not the US!
This map show fires in Australia when I'm in Michigan USA what kind of crap does this waste of space do not get and not reliable
With an 8000 acre fire burning about 40 miles from me in colorado this app just told me about a chimney fire in NSW Australia! Good grief...
The app for bush fire warnings and incident information using data from participating fire agencies in Australia. This app has been developed by the...