Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NSW Rural Fire Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everything is categorised for whatever you need to read about, very handy
On iPhone 7 the calculator button cannot be reached at the bottom of the screen. Still same after re install
This is similar to the normal pocket book but has some added features like the calculators. Could have some description on how to use calculators and interactive checklists for incidents such as asbestos or aviation. Overall if you think the normal pocket book it useful then this is a useful app.
The NSW Rural Fire Service Firefighters’ Pocketbook is designed as a fast, easy reference guide to key concepts for NSW RFS volunteer firefighters and...