Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sriram Krishnan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
"Hello, hello? Uh, I wanted to record a message for you to help you get settled in on your first night. Um, I actually worked in that office before you. I'm finishing up my last week now, as a matter of fact. So, I know it can be a bit overwhelming, but I'm here to tell you there's nothing to worry about. Uh, you'll do fine. So, let's just focus on getting you through your first week. Okay? Uh, let's see, first there's an introductory greeting from the company that I'm supposed to read. Uh, it's kind of a legal thing, you know. Um, "Welcome to Freddy Fazbear's Pizza. A magical place for kids and grown-ups alike, where fantasy and fun come to life. Fazbear Entertainment is not responsible for damage to property or person. Upon discovering that damage or death has occurred, a missing person report will be filed within 90 days, or as soon property and premises have been thoroughly cleaned and bleached, and the carpets have been replaced." Blah blah blah, now that might sound bad, I know, but there's really nothing to worry about. Uh, the animatronic characters here do get a bit quirky at night, but do I blame them? No. If I were forced to sing those same stupid songs for twenty years and I never got a bath? I'd probably be a bit irritable at night too. So, remember, these characters hold a special place in the hearts of children and we need to show them a little respect, right? Okay. So, just be aware, the characters do tend to wander a bit. Uh, they're left in some kind of free roaming mode at night. Uh...Something about their servos locking up if they get turned off for too long. Uh, they used to be allowed to walk around during the day too. But then there was The Bite of '87. Yeah. I-It's amazing that the human body can live without the frontal lobe, you know? Uh, now concerning your safety, the only real risk to you as a night watchman here, if any, is the fact that these characters, uh, if they happen to see you after hours probably won't recognize you as a person. They'll p-most likely see you as a metal endoskeleton without its costume on. Now since that's against the rules here at Freddy Fazbear's Pizza, they'll probably try to...forcefully stuff you inside a Freddy Fazbear suit. Um, now, that wouldn't be so bad if the suits themselves weren't filled with crossbeams, wires, animatronic devices, especially around the facial area. So, you could imagine how having your head forcefully pressed inside one of those could cause a bit of discomfort...and death. Uh, the only parts of you that would likely see the light of day again would be your eyeballs and teeth when they pop out the front of the mask, heh. Y-Yeah, they don't tell you these things when you sign up. But hey, first day should be a breeze. I'll chat with you tomorrow. Uh, check those cameras, and remember to close the doors only if absolutely necessary. Gotta conserve power. Alright, good night."
This App genuinely made the friend group plans go out of the group chat. Really good. 100% recommend
Great user interface and I love the feature where you can see your friend’s ETAs.
HANGOUTS - MAKING PLANS WITH FRIENDS JUST GOT EASIER Hangouts lets you coordinate and manage events with friends - all in one place! Create a Hangout...