Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPX Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is super convenient because I don’t want to search for where to buy bus passes (and waste paper). But the barcode doesn’t scan half the time and I think the drivers just verify my pass by looking at my phone. Please fix the barcode scanning process.
The app is really convenient, but I’m going to go ahead and switch to physical fare payments. Pulse station codes work well, but barcodes on the regular fareboxes only work about 50% of the time. Every time I board a bus, I wonder if it’s going to scan and people behind me will be annoyed. I really like the idea of the app, but there’s lots of work to do. The barcode needs to be super bright like when I scan something from Ticketmaster.
Update: So pass never works on the bus. Scanner won’t scan the pass or says it’s a “bad verify”. One driver made me scan my name pass 5-8 times before he just let me on the bus. Lady earlier this morning had the same issue and she had to scan hers a bunch before he let her on. Deleting this thing once the pass expires. So I bought a 7 day pass Thursday. Got a new phone Friday. Tried to use the pass a few minutes ago and it was not there. I’m using the same account. Where is my pass?! Wasted money.
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