Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i was wondering why they were the same amount of time away from me for more than 5 minutes and then i go to check the location of the driver who is picking me up and they were at mc donald’s… i didnt believe they actually were at first but when i got in the car there was mc donald’s in the front seat. this happened to me 2 times after this and almost made me late 2/3 times. other times it’s good tho the only thing is the wait time but that is understandable considering it’s free for high school students and seniors
Richmond moves is a wonderful idea and fantastic program but there is a need improvement. The app itself and the workers on call are super confusing and/or frustrating. The calls are prolonged by readdressing information, spelling, etc... Of course it will take longer than the app but it shouldn’t take too long for something that takes one second. The annoying part is when they ask you whether you have the app or not which is unnecessarily, I wouldn’t be calling if the app is available. Moving onto the app itself it’s direct and easier to work with rather than calling people. The catch is it’s not easy to keep up with. When you book a ride everything you need to know - drivers/ car info time and pickup. There has been numerous amounts of times that I booked a street(an exact corner) and the app picks a different location. What’s the point of filling out location if you’re going to use a different one. Last but not least the app can be laggy. I have to make sure I am refreshing the app every second in order to get an accurate time.
It’s like Uber but low cost and publicly supported! Richmond Moves provides safe, convenient transportation in Richmond. Just took a trip to BART and saved me 20 minutes from having to wait for a bus. The service also goes to El Cerrito Del Norte BART if you need to connect to regional transit like Vallejo or Napa buses. The only change I see is later operating hours (the service stops at 7 pm).
Think of Richmond Moves as a whole new way to get around Richmond — a ridesharing service that’s smart, easy, affordable, and green. With a few taps,...