Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The First National Bank of Groton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now I need an iOS later than my phone will update to. Now I cant use the app on my phone. NOT ok!!! and NOT fair!!
There are more steps now and it used to take the picture automatically without using another hand to take the shot
The layout is way too busy. Too much into thrown at you at once. I also don’t like the layout of the accts as you can’t see them all at once like you could the last app. The only nice thing about this app is the faster log in
Groton Bank is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to manage your fina...