Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blake Croft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has completely changed how I make plans with friends and family. Instead of texting everyone individually to ask what they’re up to or if they’re free, I can now instantly see who’s available and what they’re in the mood for. People just set their status with a quick custom description (or none at all), and boom — I know exactly who’s down to hang out and what kind of vibe they’re going for, all in one place. It saves so much time and back-and-forth. Highly recommended if you have a close circle of friends or family you like to spend time with!
The best plans are the ones you didn’t have to make. We’ve all been there: you’re bored, you’ve got a free hour, but the thought of mass-texting five...