Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LogMeIn, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be the only game in town and as a result they got a little full of themselves and are clearly too slow to adapt to needed changes in the way we now function. I’d say they really missed out on a great opportunity for growth. But they stuck with the same old plan. With this app you simply have to jump through too many hoops to be able to set up a meeting, host, be a panelist, view all of the panelists. It’s ridiculous. With Zoom, you simply download the app, set up a meeting or join the meeting and (snapping my finger) there everybody is! And you can share your screen. No headache. It couldn’t be any more user-friendly. But this app? No, “you have to be administrator to set up a group meeting“ nonsense. What is that anyway?? Especially when it is almost impossible to become an “administrator.”I must’ve spent an hour trying to figure out how I become an administrator. Is that a paid feature or something? I’ll be happy if I never have to open this outdated dinosaur of an inconvenience again.
Attending a webinar using this app is so incredibly easy. Once registering via a link in an email for instance, the user is given an option to have webinar info populated in the calendar. Should the webinar be about to begin or is already in progress the attendee is taken automatically to the presentation. Both audio and video are excellent whether viewing on ones phone, tablet, laptop or desktop computer. The interface is very user-friendly. Whether a novice and using the app for the first time or a seasoned user this app is a must. I use it in my office and on the go. In fact after meeting with a colleague or client it is so enjoyable to not have to be in a rush to return to my office to attend a scheduled webinar. I can easily plug in my earbuds and attend the session without interfering with others around me. Do yourself a favor and download this app!!!
I used this to attend a large scale VTC. I clicked the web link and discovered the app wasn’t even installed. I clicked “Get” (this was on iPhone), it installed and then to my surprise it connected to the original meeting I clicked without further delays. No registering or collecting of information unrelated to my call. I was so relieved as I was late to the meeting. It then streamed with great audio and video quality. Audio especially was easy to hear and understand conversations, not like some other services that seem to do fancy audio adjustment that make it sound big and pretty but hard to actually use for communication. Interface was sleek extremely minimal and kept the content front center and using most of the screen. I then got on an elevator and lost cell service. When I got off, it reconnected immediately! I was in a low coverage basement at that time, and it seemed to prioritize audio quality over video which is EXACTLY what I would have wanted. I then entered a WiFi area, and the connection popped back to full quality immediately without missing a beat! I was extremely impressed with this. I’ve used many other solutions that did not handle this nearly as well, most of them would simply hang or remain distorted for several minutes. I will definitely be remembering this experience in the future when I choose and recommend solutions.
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