Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Omi Chandiramani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy getting to practice hard conversations, test scenarios, and get personalized feedback. Also really interesting to see the types of conversations others are using the app for (just the headline, no conversation details are shared). Open and try if you’re interested in improving real life outcomes!
Practice challenging conversations privately as many times as you want. Get instant emotion-aware coaching on how to have more clarity, engagement, em...