Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media in Motion LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Though the mag is noteworthy, if you ever encounter a subscription issue like I have, you’ll discover that there is actually no way to contact the magazine or the app developer for help. I renewed my subscription in November and as of yet have not been able to access any of the magazines onto my iPad though access to mags prior to renewal remain accessible. Even more frustrating is that I have to create my own process to rectify... after no responses from using email, Twitter, and Apple support. Perhaps it is wiser to benefit from <just> the free products the publisher provides.
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