Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Simply Gluten Free · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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If you say it is free than it should be so. If your going to charge then say so right in the front page. Really, two minutes to get through the magazine. I deleted the app.
Erm, I can't rate the quality of this magazine because I don't read it. I don't read it because the layout is awful and promotes streaming more than reading the magazine. When I have tried to read this magazine, the stream button is always over the text and it's annoying to say the least. If you click this streaming tool by accident(which will happen), it's impossible to quickly get out of it as it's without an exit button. I don't bother with it anymore. Also, I was cheated into a subscription because absolutely no one, Apple nor the Developer reminded me when my trial would end and I was charged because the default setting on this magazine is set to auto renew.
Gluten Free and More is America’s most popular gluten-free magazine and serves as a comprehensive resource for people living a gluten-free, allergen-f...