Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Giphy, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I mean… being able to create a gif that is able to be sent into group chats is so useful and honestly made me connect with others in a new way. Before GIPHY I would always have a certain meme to react with my group chats but I just could not make the gifs to send them. Constantly making it a hassle to explain and show the joke to my friends. GIPHY connects this bridge helping me share my funny ideas with my friends and groups. It’s also nice to see all your gifs and stickers you created be used constantly by ur friends, really builds a strong connection between those you keep in touch with by giving a visual representation of your memes that you find on the internet. To the founders of this app, thank you for having this free and making me enjoy spamming my gc with gifs. As much as I love this app, I’m gate keeping this cuz it’s too fun.
Reading the reviews visual left makes 100% sense. There is no way to categorize and save without having to go through each individual gif. I’m sure you guys are hard at work trying to resolve the problem and come up with a decent solution in a timely manner while trying to for fill the needs of the every day people but just because the people don’t make requests and leave feedback that doesn’t make us part of the every day people either. Because without us there wouldn’t be the improvements that are needed to make your app that much more success among The crowd. As GIFs become more and more popular and sustained in modern pop culture, it is apparent that they are here to stay. So in hindsight..any requests that come through that are for the developers to make a change.. this is something you should have a section in your department ready to go at a moments notice. Look at it like this, the quicker the algorithms get put together the quicker you can get more customers and consumers however you would like to label it..."Users" there you go...(If only we had a cure for the common brain fart LOL). But make sure your "think tank" over there is putting themselves in the shoes of the common 17-year-old 22-year-old 30-year-old what have you. That way you can stay ahead of the curve and feedback will be needed, but maybe sometims less to make better...just to tweek I guess lol. If you fix it before we think of it..I’d say you’ve done your job. Nonetheless you guys are very thorough and quick to fix problems please don’t ever lose that edge...Gracias!
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The world's largest library of free GIFs, Clips, & Stickers! GIPHY for iOS is the fastest, simplest way to search and share short form content and ani...