ImgPlay: GIF Maker & Meme

ImgBase, Inc. · iOS

ImgPlay: GIF Maker & Meme

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

ImgPlay: GIF Maker & Meme screenshot 1ImgPlay: GIF Maker & Meme screenshot 2ImgPlay: GIF Maker & Meme screenshot 3ImgPlay: GIF Maker & Meme screenshot 4ImgPlay: GIF Maker & Meme screenshot 5ImgPlay: GIF Maker & Meme screenshot 6ImgPlay: GIF Maker & Meme screenshot 7ImgPlay: GIF Maker & Meme screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does ImgPlay: GIF Maker & Meme Make?

Monthly Revenue
$20.0K
Annualized estimate
$240.0K
Per Download
$3.33

Platform Performance

🍎iOS
Revenue
$20.0K
Downloads
6.0K
Rating
4.8 (45,296)

Rating Distribution

4.8
★★★★★
45,296 reviews
5
2%
4
1%
3
3%
2
8%
1
86%

Top Countries

🇨🇳 CN🇺🇸 US🇯🇵 JP
Reviews (3)
★★★★★NicknameABC0981/25/2026
Features suddenly locked behind paywall

*updated* I wanted to update my review after the response from the developer. I appreciated them listening to my frustration and I checked the app and the option to max out a file size when saving is back to being a free feature. Thank you for not only listening but also deciding to reverse that paywall. I really missed being able to use this app. I really liked this app and used it frequently but suddenly the feature of choosing the max file size to save the gif as is locked behind a paywall. It's really frustrating. Many times the gifs save in such large file sizes even with low quality selected so that was a great feature. Resize is already locked behind the paywall so why is something so simple as a file size choice suddenly a pay only feature? I'll be trying to find an alternative unless this decision gets reversed which I truly hope you'd consider doing.

★★★★★DevWhoDoesntLikeMVCFrameworks9/29/2025
Worth Paying For

I want to preface with saying I am usually not a fan of apps with subscriptions models with no option to buy a lifetime license nor offer a “pay-once” option. *For the developer(s) who is/are reading this*- please understand I can appreciate why subscription models exist to support your business and allow you to continue with keeping bugs at bay & updates active. *For others looking to potentially download this app*- Hopefully my candor with this quick review helps others know that this is not a bot/astroturfed review. That said, I found this app leagues above other video->gif converter apps for a few reasons! (1.) The UX/UI is clean & intuitive. (2.) The fps of the gif is up to the user (lovely!) with a range from 15fps to 30fps. (3.) There is a “weekly” subscription model (as well as the usual monthly & yearly you may see on other apps)…. so while I’m usually not a fan of subscriptions (I’m more of a lifetime-license/buy-it-once fan), I am grateful to the dev for making this “weekly” option available for folks who only want to use their app for once-in-a-while situations

★★★★★Dr. Lindy5/12/2021
4 1/2 stars... bumped to 5 because it is priced well for a good-quality service.

Overall easy to use and nice quality clips result. I like the option to save as a GIF or a short video clip. Only feature I wish it had (or, maybe it does but I can’t find it?) is the ability to condense video clips longer than about 20 seconds. I can go in after the clip has been selected and remove individual frames to condense the movie into less frames, but I can only do that after the 20 second (max) section of the original video has already been selected. If I could remove frames before that point, I could condense longer videos than what I can using this app. Still, even with that limitation, the app has a lot of tools to allow you to manipulate different aspects of the length, speed, contrast, color effects, and to add in text to some or all of the clip. Also, the text options are great, especially the ability to change the background color and opacity where the text is, so that the text is easy to read (some apps don’t have that option). I very much appreciate that this is a one-time purchase rather than a subscription. This makes it a good bargain for a relatively high quality app that is somewhat comparable to some of the subscription-based apps, but a much better investment. There is a small watermark that remains in the GIF images even once you’ve purchased the app, but it is much smaller than the free version. It doesn’t bother me, but some folks might appreciate knowing that purchasing the app results in a much smaller/more discrete watermark, though there still is a symbol present in the lower right corner.

Version History (138)
6.7.17/30/2026
6.7.07/26/2026
6.6.04/13/2026
6.5.31/12/2026
6.5.21/5/2026
6.5.112/19/2025
6.5.012/15/2025
6.4.411/18/2025
6.4.311/5/2025
6.4.27/10/2025
Available In (115 Countries)
🇰🇷 South Korea🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (14)
EnglishFrenchGermanIndonesianItalianJapaneseKoreanPortugueseRussianChineseSpanishThaiTurkishVietnamese
App Details

ImgPlay makes creating high-quality GIFs on iPhone incredibly simple. Turn videos, Live Photos, burst shots, still images, and even screen recordings...

iOS App ID
989843523
Content Rating
4+
Min OS
15.0
Size
285.5 MB
In-App Purchases
Yes
Publisher
ImgBase, Inc.
So

In-App Purchases (8)

NamePriceType
Weekly ImgPlay Pro$2.99Weekly
Weekly ImgPlay Pro$2.99Weekly
Unlock New Features$4.99One-time
Monthly ImgPlay Pro$7.99Monthly
Monthly ImgPlay Pro$9.99Monthly
Annual ImgPlay Pro$29.99Yearly
Annual ImgPlay Pro$29.99Yearly
Lifetime ImgPlay Pro$69.99One-time