Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Genisys Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was unclear that the update was going to last an entire weekend. Normally, maintenance lasts a day at most. I would appreciate if it was made more clear next time. I was informed of the maintenance, but it seemed to take much more time than what I recall being told. I also think maintenance that makes an app as essential as your bank app unuseable for multiple days, warrants a more dedicated notification such as a phone call. I hope what I have said is considered going forward. Thank you.
I am a former IT Software Engineer and this recent “update” has several drawbacks. I have access to 2 accounts. Previously all I needed to do was select which account login ID I wanted to use and face recognition opened that account. That was fast & nice. Now I have to type the login id and password every time I want to login to an account - yes I have set the switch for using face ID but it keeps shutting off. Logging out takes too many steps. Previously a swipe right from the accounts screen brought up the button to sign off. Now finding the sign off is too difficult to get to. I realize changes probably needed to be made due to constant hacking attempts. However, this change doesn’t seem to have been thought out very well and is not as user friendly as the previous version. Also, the font is too small for older users.
I can no longer see when my credit card due date is. I got to the minimum payment amount screen but I’m not sure I could get back there without searching around again. On the old app I was able to see my accounts and my husband’s checking and loan account. Now I can’t have his account info on my app. Which means we will get late payments on the loan because my husband does not do banking and I have to make a point to get in his phone to log in and make the payment for him. This whole app is a real PITA. If this doesn’t improve we will be closing our accounts after our loans are paid off. I only bank online and mainly on my phone. This app is not convenient at all.
Keep a Genisys branch in your back pocket! The Genisys mobile app allows you to manage your accounts anywhere and everywhere! Check balances, transfe...