Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zachary Keeton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Use this app regularly to arrange gaming sessions, as it maintains a clean UI over time and allows me to pick and choose who to cast to very easily.
Amazing app, it makes it really easy to hangout with friends and make plans.
This app is great for planning stuff with friends, it does everything! I love how uncluttered and helpful it is.
Friendcasts is an event planning tool that makes it easy to bring you and your friends together for fun times and meaningful connections. Unlike other...