Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently switched from ch 8 weather app that was just updated. It is way worse that the previous app. The weather section of the app is so poor quality that I have to open and close the app just to see the weather. I did notice that there is not outdoor gps section of the news app any more. Any thought. Thank you Native Oregonian
I’ve been recording Mark and watching his tv weather for many years and now listen to their podcast (the other three meteorologists are great in too) and I don’t even live in Portland but in Central Oregon. I rarely get apps but thought this might be a good way to supplement my NOAA pages for wx info without using my TV. It does have some good features like radar and detailed hourly fx, graphics & the news clips. But forcing us to watch a 30 second ad (without any way to stop it ) every single time you try to watch a handy video clip is really irritating. I can see one -maybe - but not when you’re going through the last few hours of video clips. it becomes untenable. Many other sites play an ad for three or four seconds once, and then allow you to skip it if you want. You can do better! With winter approaching, even an El Niño one, I’d like to be able to watch the little video clips without going to the TV, but not sure I can suffer SO many ads. And yes, as someone else said, it’s busy with ads in the middle of the forecasts too. Cluttered. Hope you can improve this app, tks. ❄️
This app is almost -bizarre- in how it functions. The video I click on plays in a different place than where I clicked on it. Very confusing overall. Could be a Textbook example of ‘how to make a user think they’re crazy’. Many, MANY ads. — Having said all that, there’s cool content like ocean wave height information, ocean temperatures, snow levels graphs, rain measurements, and forecasts for the day, three days, and seven days, as well as radar images for clouds, precipitation, sun breaks. — I have not used any other weather app so can’t compare and contrast this one with an alternative. I really like Mark Nelson so that’s why I’ll continue to use this app in spite of all its downsides.
FOX12 Weather is proud to announce a full featured weather app for the iPhone and iPad. Features * Access to station content specifically for o...