Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First National Bank, Ames/Ankeny · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has become increasingly more difficult to get checks deposited through the app. I had two in the last two weeks that got put in for review and denied without notice. I was lucky enough to realize they didn’t go through but that is such a pain.
The app is alright. Navy Feds is far better but this works just fine. I have issues with the camera when making mobile deposits. The from image is always the easiest to capture but I find myself having to take the photo of the back of the check over and over again. I always have all of the signature and mobile deposit shown on the lines provided on the camera as well as all the legal jargon at the bottom. The most frustrating part is when it asks me to clear the image it send me back and makes me select “capture back of check” image instead of simply clearing the images and keeping the camera open. All in all it’s ok I guess. I also dislike your online bill pay system. I cannot pay a company with a check written by the bank.
While FNB is a local bank, this app is my favorite bank I’ve ever used. Fingerprint ID, easy access to old mobile images. I love it.
Get your account information anytime, anywhere with the FNB Mobile App from First National Bank serving Ames, Ankeny, Johnston and West Des Moines, Io...