florence by mills

florence by mills · iOS

florence by mills

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

florence by mills screenshot 1florence by mills screenshot 2florence by mills screenshot 3florence by mills screenshot 4florence by mills screenshot 5florence by mills screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does florence by mills Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 ★(860)

Rating Distribution

4.9
★★★★★
860 reviews
5
1%
4
0%
3
1%
2
4%
1
93%

Top Countries

🇺🇸 US🇫🇷 FR🇬🇧 GB
Reviews (3)▼
★★★★★DreyBella12/6/2024
I love Florence by Mills!!!

This is the greatest app with the greatest prices all of Mills products do great on my skin and I’ve never had a problem with anything the app is very easy to go through and manage and shipping is quick and inexpensive! I’m on my 5th order now and absolutely love it. Safe to say I will be using Florence for the rest of my life. Or until I do not need to use makeup or skin care anymore (but let’s be honest that will be never) I’ve recommended Florence to many friends and will do so in the future! Love, Audrey xx💜🐳

★★★☆☆Jaydebell177/28/2023
The shipping

To be honest with you I love millie to the moon and back I love her so much I could cry thinking about it, I love her product and everything but when my mom bought some of her products from her website it didn’t come so good it’s like the people that were shopping it used it or just pored it all out like my face mist is empty and my mom’s skin tint has like water or some type of fluid in it the rest of the stuff we got is fine but I don’t trust it, I would maybe rather shop for it at target or a makeup store, I mean I don’t know if it’s the company or the people shipping it but whoever did this needs to get fired. So sorry but I just wanted to get that out there, I love Florence and millie no hate on her or the company bye!❤️

★★★☆☆Andriy6612/18/2022
What I think

I think that the products are amazing and Millie her self is amazing g but the people working there is my problem, First they lie about there discounts and offers like there was an offer that said “EVERY order over thirty gets a gift from Millie herself” key word every, and when I received my package and I expected the present to be there but of course it wasn’t there, and when I asked them why they said they only give the present if they have enough items in stock and now the order I placed 9 days ago still says that it is confirmed and I have been trying to reach out to them but they have ignored all of my emails and they don’t even have a phone number which is very unprofessional but overall I love the products.

Version History (50)▼
6.61/16/2026
6.511/27/2025
6.411/11/2025
6.311/5/2025
6.26/5/2025
6.14/16/2025
63/12/2025
5.93/4/2025
5.82/8/2025
5.71/14/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (26)▼
ArabicCroatianCzechDutchEnglishFinnishFrenchGermanHebrewHIHungarianISIndonesianItalianJapaneseMalayNorwegianPolishPortugueseRomanianChineseSlovakSpanishSwedishThaiTurkish
App Details▼

florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has...

iOS App ID
1593273142
Content Rating
4+
Min OS
15.1
Size
54.2 MB
Publisher
florence by mills
US