Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Horizon Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was recently hacked. I’m not 100% sure where the hack originated, but I think it was in my email. I have been working VERY HARD to repair my accounts and protect what’s left of my private information. So I went to the bank and got new account numbers and got that all squared away. Then when I logged into the app, it showed only my old accounts. After a thirty minute call to First Horizon, I got my online/digital banking password changed and my preferences changed to reflect my new accounts. The problem is that I was not able to successfully complete this step in the app. When I tried changing my password, the page would automatically change what I typed in to a long string of random characters. Over and over again this is what happened when I tried the process from the app. In short, I did not feel safe using this app anymore and deleted it from my phone. I guess I will have to use the web interface only from now on. This has caused me a great deal of anxiety and stress. I guess I’m just glad I can login somewhere.
I have no complaints about the ease of using the app for payments, checking balances and seeing transactions in my checking account. Everything works well except for transactions in my HELOC account. The system lags by 2 days; however, I believe the balance updates immediately. Anyway, I have had several instances that transfers between my HELOC and checking accounts didn’t show up immediately and I ended up entering them again and then having to wait days to correct the situation. This caused much anxiety during a recent home renovation.
I’ve been using first Horizon bank for years now off of my laptop. It works flawlessly. I attempt to use the online mobile app on my Apple phone and it is a complete joke. I have a background in programming and IT work. I have never seen such a confounding stupid app that is so poorly supported. It does not even make sense that with all the bad reviews on the app that the guy in charge of this even still has a job with the bank. I’m sure since it has 20 people write in that at least works on their phone he is satisfied that there is no need to improve it. What you’re going to really love is, after my post that they’re going to say how sorry they are about my experience and they’re going to look into it. Apparently they haven’t done so for the past thousand users writing them the same thing lol Either that or a two dollar programmer in some country so that they can save a couple extra dollars instead of investing in a professional app that universally works on 80% to 90% of devices out there.
Now available for both Personal and Small Business customers! The First Horizon Mobile Banking app is free to download and offers you a convenient, s...