Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Redstone Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have several accounts with six or so banks, and this is the only one that seems to have these issues. The specific things that irritate me about this app: when I want to pay my credit card bill, every other bank offers me a selection of “minimum, current balance, statement balance, or custom.” Every one. Redstone, however, only allows “minimum,” and if you erase that, you can type in a custom amount. It was also more difficult than any of my other banks to cash in my cash back, and there was no option to use it as statement credit. Furthermore, I have never successfully used the mobile deposit feature. It always rejects my checks, saying I have to write “mobile deposit to RFCU” even when I have. Just a few annoyances. I like the bank, though, just my least favorite app.
So from the look of things, Redstone has decided to bring their mobile experience in-house. Also from the look of things, this is a terrible idea. A perfectly functioning banking app is now bogged down with poor design and completely unintuitive data display. Not to mention that I thought my account had been hacked, since this massive change was not acknowledged with any sort of notification in advance, nor any in app messaging to notify me that these changes were taking place. In fact, here on the App Store it shows that the latest update took place two months ago. The person in charge of digital user experience at Redstone, Sean Jones, trumpets on his LinkedIn that he has “saved +24k manhours and $2.6 million in contract costs” and we can now see the fruits of his efforts. IT’S A VERY BAD USER EXPERIENCE. Big mistake, Redstone… watch your customer metrics going forward, you are not going to like what you see.
Since the last time I wrote the below, not action has been taken. The score of 1 star is not against the App, but the developer who has not corrected an obvious problem. BLUF: Please fix the App Search Function I hardly write reviews, but ever since the last update the Account History search function Auto hides under the top banner “Account History”. When I try to uncovered by scrolling down it returns back to hide under the title banner. Please remove the auto hide or the banner so it will not hide the search function. I am pretty sure that members are smart enough to know they are looking at the account history.
Mobile banking* is a free service to members of Redstone Federal Credit Union. Mobile banking allows you to complete financial transactions from the c...