Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a few issues. First, it plays commercials before showing the 60-second preview of upcoming coverage, which isn’t helpful when a storm is approaching, and quick updates are needed. Second, when the news team is live, clicking to watch within the app redirects to the WLBT 3 website, where the live stream takes too long to load—again, not ideal during severe weather. Could live updates be integrated directly into the app? Lastly, the in-app radar often differs from other weather apps and even the live broadcast radar, making it unreliable. The one strong point is its alert system—that’s a win.
I used to rely heavily on this application for a quick 60 seconds overview of the weather forecast, but recently they’ve added commercials that are LONGER than the 60 seconds weather forecast. I simply don’t have time to sit thru the commercials to get to a 60 seconds weather summary. The application is of no use to me anymore. Last Saturday, a horrendous storm passed through our area. I got a notification for an update on the first alert app. I opened the alert and there’s a freakin’ commercial…BEFORE we can see what the heck was happening outside! Keep in mind that we’d lost power, so we were relying on the app and Facebook updates 🤦🏾♀️. WLBT simply cannot need revenue bad enough to throw commercials on a 60 seconds weather update.
April 12, 2020 (The Easter Tornadoes) We received our alert in time to wake up our daughter, looker up some windows, and run to the opposite end of our Mobile Home..... In a matter of seconds our home was totally destroyed..... I thank God for this app because the end of the house that my daughter was sleeping on got ripped to shreds! If we hadn’t gotten the alert we wouldn’t have her here with us today and we probably would have been hurt badly..... Keep helping people be safe and prepared
The WLBT Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...