Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗siip drinks llc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A few years ago this app was an honest joke. It was barely functional, only included a quarter of the menu, and you couldn’t order from it. Now, however, it’s a legitimate app. You can not only order through the app, but do all of the customizations for drinks (different sodas/syrups, etc). There isn’t nutritional information for all of the treats, but some of it is there. I’ve only used the app to order a few times (I generally just order at the actual location), but every time I’ve used it, it has worked great.
Kinda.. their website totally blows. I just got a gift card for this place and had no way to check the balance. Their website said that I could use their app to figure it out. I had to make an account in order to check the balance for some reason. In the end though, it did a SUPER good job at telling me exactly what the balance on the card was. Their website does not lie! But I feel like it probably could have done that without me needing an account. So it’s like an 8/10, 4/5, 2/2.5. Does what it says it does but could do it better.
The app is pretty good, there is no “bring it out to me” button, so me and my friends had to go into the store to get our drinks. It was a slow day there so luckily there was no line to wait in, but it would be really good if there actually was a button. A week or two ago, the app was down, and the whole thing didn’t work at all. I was really glad when I opened it up this week and it worked again. Anyway, pretty good app, but could use a few improvements.
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