Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FIGS, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First and foremost, love the colors. I am the queen of Figs in my department. I like the idea of different style scrub tops and bottoms but I have to say, they aren’t stain resistant. That is something Figs need to invest a little more time on. Also, some sweat more than others, it isn’t really water resistant either. I’ve had a ring around a stain i had to wash off immediately and scrubbing it made it worst even tapping it. Sometime i have shout wipes which is a miracle but also leaves a ring. Figs got some work to do! Also some of the bottoms don’t fit the same way. I always purchase a small petite. Depending on the low or high rise, either my crotch area is scrunched up or it is too loose. When you see the ads, every model looks flawless. I end up having to return them since it isn’t a great fit. It’s been good to me but something has changed. I like it snug and fitted.
For the past 3 years I have been purchasing Figs and all I can say is that these stubs are the absolute best. Anytime i had some slight issue the reps were always there faster than you can imagine to make sure everything was taken care of. I have had nothing but the best experience and slight addiction to all the products (sorry to say) but anytime I buy a new pair of scrubs I have all my other associates in the office always asking me how the fit is and how amazing the colors look. Even the patients I see and perform procedures on in my dental practice always compliment my scrubs. thank you so much for all the hard working super heroes out there who keep us comfortable and stylish. Don't worry more purchases to come!!! and I cannot wait to hopefully one day become one of your dental ambassadors. :)
I ordered my first pair of Figs about 1 month ago. I ordered the graphite which I LOVE. I was so excited when 2 days later my beautifully packaged scrubs arrived. I tried them on & fell in love with them! I am tall (5’10”) and the tall length was absolutely perfect for me. I did decide to exchange the small tall pair for a medium tall pair, as I put on a few pounds. The return/exchange process was completely painless. I called & spoke with a gal in customer service & she was so nice & friendly . 3 days later I had my medium tall pair which felt sooo smooth & soft! I am in LOVE with Figs & will NEVER go back to substandard scrubs again! They wash wonderfully & wrinkle free. No ironing. They haven’t lost their shape or heavenly texture. It is very true that you get what you pay for, and Figs are THE finest! You look & feel great wearing these top of the line scrubs & I am sure that you all will too! 😃. Lisa.
WHY WEAR SCRUBS WHEN YOU CAN #wearFIGS Because you deserve to look your best, feel your best and perform at your best no matter what your day throws a...