Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fanatics Collectibles AD, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has some glaring issues that need to be addressed. -when you send an item into the vault for grading or authentication it takes too long for FC to acknowledge they received your shipment. Then it will go in a black hole for months with a status of “grading” and provide no estimate for completion or any other update. Should try to mirror the status update feature GameStop uses for psa grading. -when you sell a card weeks can pass before you receive payment and you have no way of telling your sold item is still pending payment….it just says “sold” without any status on the payment. If you’re selling lots of cards just looking in your wallet won’t allow you to tell. - when you sort to look at your sold cards it just shows the price the buyer paid not what you received which is what the seller actually cares about. Making it impossible/difficult for you to recall the amount you actually received after fees -card ladder values often make no sense. In card ladder you can find the same exact card listed with multiple different values that are very different from each other. -customer support is terrible and it’s painfully obvious third party companies are outsourced to. You can sense 12 different people are all trying to respond to your one inquiry over the course of days or weeks. ….its like starting over each time as they don’t inform themselves on the history of the ticket properly and end up repeating questions or making already addressed statements.
Downloaded the app as I enjoy adding to my collection via online auctions and have used PWCC before. I mainly use eBay and have found their app very easy and straightforward to use. I do want to note I have only used the app since Fanatics took it over from PWCC. First impression was good. App was easy to download and sign up for. It’s fairly easy to use and find what you are searching for. I do find it somewhat clunky to use though and bidding is not very user friendly. For example, you can only increase your bid by the amount the app wants you to bid (so $1, $2, etc increment) vs you putting in an amount. You also need to pay the buyer premium so a $20 bid will ultimately be higher (the app does note this). Shipping and handling is a flat fee and starts at $5 and they charge a premium for using credit cards too. Also, they add additional time to the end of the the auction so when I thought I had won my item, it went into an additional bid period allowing the price to change. Lastly, I have not received any updates on my purchase to notify me if/when it will ship or a tracking number. I won an auction on a Sunday night, paid Monday morning and 7 days later still no item. In the meantime, I have won an item from eBay after my Fanatics win, and have already received.
I purchased an expensive fixed priced card through PWCC and paid via ach transfer same day. They told me several days later fraud was detected on my account and they froze my account and required extensive information from me to approve my purchase including bank statements. I was dealing with Katie Breninger who is their “trust and safety lead” but she stopped replying to my emails and would never answer my questions directly. I tried contacting them via social media, filing complaints, and every other option I could but was still being kept in the dark as to why they wouldn’t ship my card out. I then asked for a refund but they refused and I couldn’t get one through my bank as it was an ACH transfer. Overall I would NEVER purchase through PWCC/Fanatics Collect again and if you do your research you won’t either. Complete incompetence and shady business practices form this company. Save your money and time and purchase elsewhere.
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