Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oliver Schmiedbauer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Play through a variety of different mazes. But beware! The mazes are not always visible, they disappear after a short period of time. Remember the way...
| Name | Price | Type |
|---|---|---|
| 100 Coins | $0.99 | One-time |
| No Ads | $0.99 | One-time |
| 300 coins, no ads | $1.99 | One-time |
| Characters | $2.99 | One-time |
| Double Coins | $2.99 | One-time |
| 700 coins, no ads | $2.99 | One-time |
| 1500 coins, no ads | $3.99 | One-time |
| No Ads + Double Coins | $3.99 | One-time |
| Characters+no ads+double coins | $4.99 | One-time |
| All Inclusive | $6.99 | One-time |