Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗F&A Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Probably the BEST banking app I use, and I like how I can organize my finances, and how they give tools to use to help pay your bills. I like the option of adding a payee such as Edison or Spectrum and being able to pay my bill via this app, it really does help! Thank you so much!
So far I’m just getting used to the app, so yes things have changed. Not sure I like it compared to the old one but I definitely don’t like the new mobile deposit camera. It refuses to take the picture so then I have to try to do it manually and sometimes the camera won’t ever shut off I have to just close the app.
This new app is horrible. It took over 10 minutes to try to login and to change the passcode because it wouldn’t accept the one I was trying to do. It made me put in a shorter more simple one which makes no sense. The check deposit feature doesn’t work, and the homepage’s layout is so chaotic and hard to read. This is so irritating.
The F&A mobile banking app includes these great features, and more: • Account Balances • Transaction History • Deposit Checks • Move Money • Bill Pa...