Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Expy Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app made it easy to find all of the information I need in one place. Going through orthopedic surgery is a tough process in and of itself, but this app made surgery prep and recovery more manageable. I’m able to track my recovery and view progress at any point in time. Also makes it convenient to be able to communicate with my healthcare provider.
Expy Surgery is an orthopedic recovery platform that guides patients through a personalized daily program to prepare for, and recover from surgery. It...