Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Deere · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has so many flaws. If you have a different app open and try to answer a call you can’t answer. I can’t even make a call because it inputs the phone number wrong.
It’s nice when it works. It’s helpful to be able to go back & look at phone calls & information after the call. Down side it quits ringing through the cell phone from 1 to 20 hours with no apparent reason. Very frustrating when you’re trying to answer business calls and the app won’t work. Can’t transfer calls without about using the app when it’s down. Also it would be nice to be able to change the ring tone from expert connect calls & personal calls because when they are all the same it’s like being at work 24/7. Again nice when it works but great improvement could be done.
Has gotten better over time.
ExpertConnect enables agriculture and construction customers to have one-touch access to their local John Deere dealer for support and communication....