Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Everfit Technologies Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using EverFit as both a nutrition and strength coach for almost a year now. While the functionality is expansive, there are some key misses that have me running to find other options. The biggest one is the app is BUGGY. The messenger function is probably the weakest part of the application—messages will get “stuck” and either not send at all, or I have to wait 30 seconds for the message to appear as sent. The same has been reported from clients trying to send me messages, that they just do not go through. And this is not a one-off, but has been happening for months. If you can’t message your client and have a seamless back-and-forth, then how can you build the relationship? This is the core function between coach and athlete. There is no ability to “react” to client messages, and voice memos are limited to 1 minute and do not have automatic transcription. Additionally, the search in messages is very weak. I have a lot to say about the training and nutrition functions as well. I would say that EverFit is useable but not for delivering a premium coaching experience good for BOTH the client and the coach. I need to move on from this app and find something much better.
As I coach, I really enjoy this app. The developers do a great job taking in feedback and updating the app regularly with improvements. The platform makes it easy for me to create workouts, imbed my own videos, organize data, and message my clients seamlessly through the app. It really feels like I am a part of their training sessions as I follow along virtually. My clients also enjoy the animal facts, trophies, and data analytics! I have better client retention than I did before using Everfit because my clients really enjoy the app and the improved quality of interaction with me as their coach. It is a decently priced product that I recommend to any coach looking to improve the way they deliver their training programs.
Two pieces of feedback from a couple of my clients — 1) The number of clicks the user has to make to participate in a workout. There is a lot of user interaction that has to happen in order to complete a workout. If I assign a rep range to a client, it either defaults to the lower end of the range or they have to stop their workout and manually adjust the rep count in order to move forward, rather than just allowing the rep range to be the rep range. They have to click to start each section, click to complete/mark off each exercise, click to end each section, click to move to the next section— and so on and so forth. It’s a lot of wasted time during the workout. 2) Showing the workout movements while you’re actually doing them is extremely helpful for form. Yes there are videos included with most exercises, but they have to perform another click to watch the video then navigate back to complete the exercise and/or section. Providing them with an option to have a video playing while they are performing. The exercise would be super helpful, especially for those clients that are new or to exercise, or need help with form and technique in real time.
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