Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Concept2, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used the app in its various incarnations since 2018 but in the last three months it has, with no error message, no obvious signs, despite keeping it and the PM5 fully up to date, lost about 20% of my workouts. They complete, it shows that it’s busy as if saving and uploading the data to local and Concept2’s storage, and subsequently there is no entry in the logs or Apple Fitness (to which the app is “synced”). Nothing. The data is thrown out without confirming that it was synced/written to permanent storage. This is such an amateurish and, frankly, dumb, problem to have in an app in this era. Preserving user data is job #1 for any product that collects user data - often without our full knowledge of how it is collected or used but in this case it’s data I want to save. Why would I use an e.g. shopping list app that deletes any list I make as soon as the phone goes to sleep? There is no excuse. Now I have to go back to the PM5 (where it *is* saved but from which it *cannot* be recovered to the app or online log) and manually extract the numbers I can and maintain my own spreadsheet. This also renders leaderboards, Apple Fitness metrics, and any statistics the app or website generate meaningless as they are not comprehensively representing my workout progress by irresponsibly losing tens of kilometers/many hours of my effort on a monthly basis.
With the Apple Watch integration to ErgData I have been pretty happy, but after a workout is completed I noticed my Move ring jump suddenly and thought there might be a duplication of calories. In fact, I was almost certain this was happening because I saw the watch collecting move data during the workout, and ErgData only posting calories to Apple Health (in 5 minute intervals) only AFTER the workout is completed. However, I can confirm that there is no duplication of calories. It appears like there is but Apple prioritizes the calories and only adds in the more accurate total calories that ErgData provides. In fact, if you look at your move Calories before the workout starts, and then after, it closely matches the calories that ErgData calculated. PM5 calculates calories more accurately. The problem that I have is that while Health knows that the calories shouldn't be double counted, ErgData only adds this calculation after the workout ends. I would prefer that ErgData added the Active Calories to Health during the workout so that you can look at your Move ring while working out and see how far you actually are to your goal.
For a company that makes probably the best piece of training equipment in the world, I think the reviews here are way too harsh. Yes, the old app was super simple and worked fine, but this update brings several useful features - I like being able to set the workout on the app directly, and the improved level of detailed info (and charts) on each workout. Yes, there are some bugs (drag factor isn’t recorded right now), but clearly these will be worked through over time. All these haters need to quit crying and be thankful C2 provides a *free* app for a machine we all would be buying anyway! Go buy a Hydrow and pay $25 a month for a “perfect” app if you’re that aggrieved.
ErgData from Concept2 is your personal training partner. Set up workouts from your phone or tablet, view customized stats and information during worko...