Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equator Coffees · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’d give the coffee and staff four or five stars, but this app, negative stars. I have an account. I downloaded the app. It does not let me select anything to log in just starts walking me through the signup process and then says uh oh that phone number (or email or credit card - depends on how far it gets) is already associated with an account and then zero options to login or forgot password. It’s literally just an endless loop of account setup screens. I’ve uninstalled and reinstalled. If I try using the website on my phone, it loops me over to the app and account setup… even if I’ve logged in on the mobile website. My local location is very busy, I can’t afford to take 30 to 40 minute breaks to order in line and wait for the drink every time (not exaggerating). So now I just walk across the street to a little kiosk coffee shop with great coffee and no lines and no wait. But I miss those croissants.
First, I love equator, it’s my favorite coffee. That is why I’m giving it 4 stars. If the app wasn’t so glitchy it would be 5. Just this morning I tried to place and order. The app changed times and asked me to confirm and order. I clicked yes and it only changed the time, did not place the order. I got down there and checked status and had to place again.
I want this app to work well. Its pretty but there are a number of flaws. 1. Often I make customizations on the app to my drink and they do not come through to the store and there is no way on the app (may have been solved in the new version) to reference the original detailed order to prove you did. 2. The new version of the app appears to not recognize my original account (not a good user experience) 3. The new app forces you to tip a certain amount before you’ve experienced the service, does not make sense. Overall, the app is nice looking but it does not compete with the Philz app in functionality, usability, and common sense behavior
In a hurry? Order ahead and skip the line with our new mobile app. Simply select your cafe, customize your drink and meet us at the designated pick-u...