Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equa Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Practicing present moment awareness was suggested to me as a strategy for dealing with chronic pain symptoms. It was not long after that I happened upon Equa. I had no clue there was an app for equanimity and I immediately signed up and with few exceptions have used it every day. I had never heard of the concept of see, hear, feel or concentration, clarify and equanimity. It’s brilliant! Since starting Equa I have found myself using my ear buds less to listen to music and whatnot. I’m just as likely now, if not more, to simply go about the day finding enjoyment in being aware of what’s around me; what I’m hearing, seeing and feeling. And amazingly I find that my new-found ability to focus has enabled big strides in overcoming cycles of pain.
For many years now, I’ve tried out wellness and meditation apps to help with my anxiety and spiraling thoughts. I can confidently say that Equa is the only tool that worked and still works till this day. In just the first week of using Equa, I was given a tool that I would be able to use in my daily life. When I feel stressed or anxious, I always think about my senses, just like Equa taught me. It has truly helped to mitigate my panic attacks and has grounded me in difficult moments. Whether it’s getting anxious on a plane, dealing with work stress, or battling moments of feeling overwhelmed with life — Equa’s methodology is what I turn to. I trust the people behind this app and I would recommend it to anyone. Don’t give up on meditation and try out Equa!
I love the skills based approach behind this method. It’s the first time any mindfulness program has explained the three attention skills (concentration, clarity and EQUAnimity) that mindful practice helps me develop and why those skills are critical to heightened states (e.g. creativity, flow, presence) and overall well being. The fact this comes out of the leading mindfulness research lab in the world (Carnegie Mellon University Health and Human Performance Lab) and has been proven to get results is huge for me. I like that science supports this, it’s just not some woo woo mantra thing, it’s practical and results and supported by legit scientific studies. It’s super simple, the app shows me how to practice sitting and throughout my entire day, easily. Learning to practice mindful with micro hits of practice all day actively is amazing. And finally, it’s interactive, I get to choose what skills I want to focus on and get personalized coaching with a few taps of the screen. I’ve tried all the other major meditation/mindfulness apps… none come close to EQUA.
Build your attentional control skills, mental resilience and well-being with Equa – a mindfulness coach in your pocket. A key reason many new meditat...
| Name | Price | Type |
|---|---|---|
| Monthly Subscriptoin | $2.99 | Monthly |
| Monthly Subscriptoin | $7.99 | Monthly |
| Monthly Subscription | $11.99 | Monthly |
| Monthly Subscription | $12.99 | Monthly |
| Monthly Subscription | $14.99 | Monthly |
| Monthly Subscription | $17.99 | Monthly |
| Resilience Starter Kit (6 Month) | $29.99 | Semi-Annual |
| Yearly Subscription | $39.99 | Yearly |
| Annual Membership | $64.99 | Yearly |
| Yearly Equanaut | $149.99 | Yearly |