Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jody Zellen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty cool. The individual animations are interesting in themselves, just to watch. They have a figural theme. Then I spent quite awhile building collages of them on my screen. Then when I found an arrangement that I liked, I just left it running in my living room for a couple of days, where other people saw it and were similarly captivated. And soon, I can create a new collage and let it run for awhile. I think this adds up to an excellent piece of App Art.
Episodic is an artwork that allows users to create a moving collage from disparate fragments. Contained within the app are black and white looping ani...