Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tamiko Thiel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of the most creative AR uses and beautifully expressive (but, yeah, damning). The app worked even when I got home in upstate NY (3hrs from Manhattan) and one other time I believe. Turned location service and data on for the app today and it’s gone. It’s been more than a year since I used the app though. Bummer. What a great project to show friends.
Beautiful, colourful augmented reality underwater organisms are, on closer inspection, made of our discarded plastic. Go at different times to see the “coral” bleach out.
...this application is useful only on the 6th floor of the Whitney museum; elsewhere it does nothing but maintain access to your location and camera.
"Unexpected Growth," by Tamiko Thiel (with /p), is a geolocative, site specific augmented reality art installation commissioned by the Whitney Museum...