Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ePACT Network · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An absolute nightmare with the recent updates. I went back to paper sign in because the sheets from my supervisor were unavailable, participants checked in then appeared unregistered, and now the sheets will not load on mobile.
This app works on a PC but not on mobile devices, so forget using it in an emergency. It is impossible to logon from a phone. Try and fail 3 times and you’ll be forced to reset your password on your PC - and this is only after they email you the reset link, eventually!
The website itself doesn’t work on mobile and the app is useless if you are just a parent with kids. It works fine if you use a PC but forget using the app or a mobile browser. They also have no way to contact them or give feedback.
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