Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.ON Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very poor experience from start to finish. I downloaded the E.ON Drive app, registered, and added my payment details, but no confirmation email ever arrived. I waited several hours and then tried again using a different email address, but exactly the same thing happened. I now appear to have two partially created accounts and cannot log into either of them. What makes it worse is that there is no obvious way to resend the confirmation email, no clear recovery option, and no practical way forward without starting all over again, which clearly does not solve the underlying issue. It feels surprisingly amateur for an app linked to a major energy company. I am sure it works fine if everything goes perfectly first time, but when something goes wrong the system seems completely unable to cope. Very frustrating experience and not what you want when relying on an app for EV charging. Would give 0 stars if that were possible.
The home charger is now working after eon forced the firmware update to the box after complaining that I was having to reset it several times a day and was going offline mid charge meaning the car wasn’t fully charged when I needed it to be. Also, app developers, if you see this, please, please, please can you put it a delayed start/timer function so I can take full advantage of my EV electric tariff’s cheaper hours.
Took numerous attempts to register card payment. Kept rejecting as I have two factor authentication for new debits and this app doesn’t seem to work if you require this. Tried another card and it immediately debited £15 from the card as a credit for charging. When trying to charge I did as charge point said by selecting charger and connecting car but when I then swiped the red bar at the bottom to charge it came up with an error. After several attempts I eventually worked out that I had to swipe to start charge in the app before connecting the car! Instructions could definitely be clearer. Once connected it work fine and I could see how much charge was being added and cost for charge. At £0.21 per kWh it’s not too bad, especially when you’re on holiday in the middle of Perthshire with limited options!
The E.ON Drive app is the easiest way to find available charging stations and charge your electric vehicle. Log in to see connector types and tariffs...