Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enterprise Bank & Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the user interface UX is fairly non intuitive and digging into a sub menu to get to any functionality such as deposits is mildly frustrating. I really wish that the mobile deposits had a photo/scan of the check associated with the deposit in addition to the deposit slip instead of a blank image in the gallery. Also if a memo associated with the deposit was possible, it would allow me to get more into into the system to match up the deposit to the invoice paid. I guess I’m used to entering more into with my deposits at other institutions that allow me to more quickly identify the job they were associated with, or even look them up by something other than deposit amount weeks or months later if I need to research a payment. These are very nice features that I used to use regularly.
For the most part, this app works great! My biggest complaint is with remote deposit. When it does not except a check, you don’t know which side is the problem. Every other bank app you know right away. Because the app automatically takes the picture when everything is good. In the Enterprise app, you take the picture of the front of the check then you take the picture of the back of the check and then you hit submit and it tells you “Not accepted”. Which one was an excepted?
I would greatly appreciate if you either remove the "swipe right to open menu" feature, or else create a button within the settings to disable it!! I am constantly opening the stupid menu when trying to scroll through transactions. Given that for this product, viewing transactions is much more important and frequently used than the menu, i (and likely a lot of others who are right handed) am happy to take a fraction of a second longer to open the menu using the button, if it means that I can scroll without closing the dang menu every 3 seconds!! I realize it seems like a small issue, but I am 100% serious that if if this problem persists, I may actually switch banks because of it. The reason I would take such an extreme measure, is that I am still quite irritated about the avoidable hassles that I endured during the recent merger with eagle bank, which were caused by the same lack of attention to detail in anticipating customer issues that is present in this app. Then as now, i believe your execution to be only adequate, but not amazing. Eagle banks execution was amazing, so if you don't amaze me moving forward(and your off to an irritating start with this app), I have no qualms about allowing another business to earn mine. (And, you did just give me an unwanted lesson in just how much work changing banks can be, so I'm pretty sure round 2 can go quite smoothly...)
Enterprise Going Mobile banking application allows you to check balances, transfer funds, view transactions and check messages from wherever and whene...