Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ELGA Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have been with ELGA for nearly 2 decades now. A year ago I loved this app, it functioned as expected, no bugs, the layout of the buttons made sense. It was a simple, intuitive app that I could easily navigate to see my bank statements. Since then, the app has completely changed. The layout is unintuitive, half the features just don’t seem to work. Even a function as simple as filtering by deposits vs withdrawals just DOES NOT work. I’ve suspected AI for awhile now, and their recent LinkedIn post confirms my suspicions. My guess would be that no one working on the app has any actual dev experience and is just feeding AI prompts to create the interface. AI is useful in a lot of ways, but it struggles to create intuitive User Interfaces, and it always will. Mark my words, this problem will only continue to get worse unless they actually get real people to test the app and understand the needs of their users. I for one will be finding a better bank with an app that actually lets me do what I need to do.
I didn’t realize a banking app could be so clustered and over complicated. In the beginning, it asks to choose your primary account, ok cool, you would think that would be what you see when you open the account. Not a chance, got to look for it, and if you’re linked with someone like I am, it’s a riddled mess of accounts with the same titles so just a guessing game unless you have all accounts memorized. I have my primary down, but not my primary savings, so I get the joy of shifting through my kids accounts that I have created for them to make sure I’m transferring to the right account. Just a joke. Also good luck knowing where your checking account is if your like me and like to keep most money in savings. Can’t tell what the actual balance is. Whoever thought, yeah this is great, must have only used the app with one checking and one saving, cause I can’t see anyone approving this otherwise. I hope someone wises up and gets something new cause this is enough for me to take my money somewhere else.
I had several things I needed to take care of at that Grand Blanc branch today, including help with getting to know the new banking app. I had the pleasure of working with Brandon (new in training) and Eddie (overseeing things). Both were very knowledgeable and helpful with all I needed taken care of. Kudos to Brandon for doing well on launch day, teaching other how the app works all the while learning how to do his new job!
Manage your finances on the go with the ELGA Credit Union’s digital banking app. Whether you're checking your balance, transferring funds, or payin...