Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EastRise Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app just disappeared off my IPad, so I had to reload it. And the Touch ID stopped working on my phone. The app is slower than the old VSECU app. And the “chicken” graphic for the app is simply ridiculous. It’s like the bank thinks it’s catering to an unsophisticated clientele, which is somewhat insulting. You just know this is a downgrade in services when they’ve spend so much money on advertising how “great” the new merged bank is. And as someone else mentioned, line items are kept in the pending status too long. I know the transaction has gone through because the vendor already received the funds, and shipped the item out days ago, and postal tracking indicate the package will be received tomorrow, and it still shows pending on the app. I do think the account debits shown in red is an improvement.
One of the key things that I liked most about the old NEFCU app was being able to see both “current” and “available” balance (which included pending transactions) on one view. It made it easy for me to manage my banking. Having to remember to click on the details tab is a big change for users and feels like a step backwards for the app. And why does it feel like “pending” transactions are staying in that status longer than they used to??? I like a lot of the things about the new app and am getting used to the changes, but PLEASE bring back the ability to see current and available balances in the same view!!!
The export function is not available on my IPad where it is on normal computer systems. I find it very annoying. Thank god my husband has a computer, but this one function should be available for my IPad so I can order reports off my Visa Card account with specific dates and then I can download into an excel spread sheet. I do not understand why this one option can’t be added to the mobile version. I need it every month.
Use our mobile app on your mobile device with confidence. The EastRise Mobile Banking app supports EastRise members with the following features: •D...