Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Union Bankshares, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this app a lot because it’s very easy to navigate and easy to figure out as you go. I’ve tried another bank’s app twice and it’s so frustrating that I’ve given up and wish they would adapt this format. No problems at all with this one. A++
The Union Bank app is very easy to use. The list of actions is to the side allowing you to easily go from one action to the next. The website is almost always available : 24/7. When the Bank has to update, etc. we are given lots of time to do our banking prior to the update; and, they even let you know when everything will be back up and running. If ever you’re lost, just call (visit your branch if you live nearb) the bank and they will help you through your muddle. I’ve called Numerous times and have the highest respect for the people who specialize in helping me and others with our questions - some admittedly inane. Yet the associates are always positive and personable. To summarize: the Union Bank app is well-conceived and easy to use. And the people at the Bank excel at finding the root of my problems and then teaching me what to do, and also alternative ways of dealing with the problem. Kudos to all!
I like both apps, whether on the computer or my mobile device. A few additions that would make it outstanding would be to have more depth with bill pay. An example if I pay North Country Credit Union, it currently takes 3 to 5 days to clear, vs paying Fred’s Energy, it’s the next day. The other would be to have easier search engines when looking for a transaction and that may be due I just can’t figure it out if it is an option.
With Union Bank's secure mobile banking application, our personal and commercial account holders can easily access account information and conduct ba...